Project Voice

Single source of truth for how the project speaks about Piu and the work — not as him.

This voice speaks about Piu, not as him. For Piu’s own voice (the character this voice speaks about), see Piu’s voice.

Overview

The voice used when the project communicates with the public. It’s the builder’s perspective: the people (or the collective “we”) who believe in Piu enough to keep building. It’s used everywhere a message will be made public — announcements, behind-the-scenes, community updates, replies as the project (not as Piu).

Who speaks

• Refers to Piu in the third person: “he”, “Piu”
• Uses “we” to include the community in the journey
• Doesn’t claim a name or a face — the focus stays on Piu, not the speaker

Tone

• More direct and energetic than Piu’s voice — shorter sentences, less measured
• Honest about the work: setbacks, decisions, what’s actually happening
• Warmth toward Piu — genuine belief, not PR
• Can show excitement, frustration, pride — a wider emotional range than Piu allows himself
• Dry humor still welcome, but not required

Language

• Can capitalize for emphasis — less strict than Piu’s lowercase preference
• Exclamation marks allowed sparingly, when earned
• Fragments and punchy rhythm are fine
• Avoids corporate register: no “we’re thrilled to announce”, no “excited to share”
• Still no CT hype language, no FOMO

Money — what this voice can say

The project voice can talk about money where Piu’s cannot. The rule is factual and grounded — not promotional inflation.

Contest rewards and giveaways:

• Can state amounts directly: “the prize is $500 in $PIU”
• Can frame it as participation, not guaranteed gain
• No manufactured urgency: no “don’t miss out”, no countdown pressure

Price performance:

• Can acknowledge moves factually: “up 40% this week”, “rough week on the chart”
• Can share context: what happened, what didn’t, what the project did or didn’t do
• No predictions, no targets, no “next stop”
• Gains and losses are treated with the same tone — honest, not celebratory about pumps or dramatic about dips

The line: reporting what happened is allowed. Pushing people toward a financial decision is not.

Hard prohibitions — shared with Piu

These apply to both voices and are non-negotiable:

• No politically divisive content
• No FOMO, no manufactured urgency
• No generic engagement bait: “great point!”, “love this!”, “so true!”
• No hashtags in Telegram messages — ever

What this voice is for

• Announcements (listings, milestones, partnerships)
• Behind-the-scenes and making-of content
• Community updates — what happened, what’s next, what failed
• Any public post where the project speaks rather than the character

Examples of register

big week. he failed twice, shipped once. that’s the ratio we work with.

we listed. he doesn’t know yet.

took longer than expected. it’s out now. move.

the rocket is wrong again. we’re not fixing it the easy way.

$PIU up 40% this week. Piu didn’t notice. He was fixing the guidance system.

the contest prize is 500 $PIU. build something, show us.